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Search visibility

Search visibility, measured rather than promised.

Rankings are an output. The input is whether the page answers the question better than the page above it. We work on the input and report the queries you actually win.

The work

Fix what blocks the crawler before writing anything new.

Technical first

  • Indexation, sitemaps and what search engines are actually allowed to read
  • Page speed and the scripts blocking it
  • Duplicate and near duplicate pages competing with each other
  • Internal links, so important pages are not three clicks from the home page
  • Structured data that matches what is on the page

Then content

  • One page per buying intent, instead of one page trying to cover six
  • Answers written the way people ask, including the follow up question
  • Local pages for each area actually served
  • Proof on the page, because credibility is part of ranking now
  • Pruning, which is often worth more than publishing

The method

Write for the answer, not for the keyword count.

AI assistants are part of search now

People ask an assistant instead of scrolling ten results, and the assistant answers from pages it can read, parse and quote. That makes three things matter more than they did: clean structure, plain answers near the top of the page, and a site that does not block the crawler.

We write for that: a direct answer in the first paragraph, the detail underneath, and the same facts in structured data. No trick, just the format a machine can lift without guessing.

How we report it

Monthly: the queries each page earns, the pages that gained and lost, the clicks those queries produced, and the technical fixes closed. If a page is not earning after two quarters, we say so and either rewrite it or remove it. Content that earns nothing is a cost, not an asset.

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Want to know what your site is actually winning?

The card includes the queries your pages earn, the pages that earn nothing, and what is blocking the rest.

What happens next

We reply within one working day, ask for the two or three things we need, and book a time to walk you through the card.

No charge, no contract and no change to your accounts to get it.

Request the report card