Notes from the accounts we read.

Short, practical pieces on the things that decide whether advertising works: the search term report, the tracking, the page, the follow up.

The three elements every thumbnail needs, the size and file rules, and the contrast tests that decide whether a video gets watched.

Read the guide

The standard sizes, where each one appears, and why a small set of well made assets beats a large set of rushed ones.

Read the article

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