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Multi location
Multi location advertising where every site can see its own number.
One account, many towns, and a manager in each one asking what their budget did. The structure has to answer that question before the campaign is built.
The structure
Build for the reporting you will need, not just the campaign.
Location pages
One page per site with the address, hours, staff, service area and directions, written so it is more than a template swap.
Split budgets
Campaigns and budget caps by location, so one strong site cannot eat the group's spend.
Per site reporting
Cost per enquiry and cost per booking by location, in a dashboard each manager can open.
Call routing
Calls sent to the right site, with tracking that records which location answered and what happened.
Brand controls
Shared negative lists, shared assets and a single policy, so local teams cannot break the account.
Local listings
Map listings claimed, consistent and reviewed, since local pack visibility often beats the paid click for these categories.
The method
Separate the reporting before you separate the budget.
The usual failure
A group account is built as one national campaign, the budget flows to the strongest market, and the other sites conclude that advertising does not work. The data never showed them anything different, because it was never separated.
We start from the reporting: which locations, which services, which enquiry values. Then the campaign structure, then the budget split. It costs a week at the start and saves a year of arguments.
What we measure
Cost per enquiry and cost per booking by location, the share of each site's budget that produced a booking, and the locations where the offer or the landing page, not the ad, is the limiting factor.
Request the card
Get the group card.
We grade the account location by location, and show which sites are paying for the group's learning.
- Text or call786-305-6363
- Email[email protected]
- Office7821 SE Mammoth Dr, Hobe Sound, Florida 33455
What happens next
We reply within one working day, ask for the two or three things we need, and book a time to walk you through the card.
No charge, no contract and no change to your accounts to get it.
Request the report card