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Retail
Retail advertising measured against the margin, not the click.
Return on ad spend is the number every retailer quotes and the one most easily inflated. We work back from gross margin per order, then set the ceiling each campaign has to stay under.
The category
Blended return on ad spend hides everything that matters.
What we check first
- Whether the reported revenue is net of returns and discounts
- Whether brand and non brand search are separated, because blended figures hide a weak acquisition account
- Whether the feed is complete, since a shopping campaign is only as good as its attributes
- Whether margin per order covers the cost per acquisition after shipping
What we run
- Standard and Performance Max shopping, with the feed treated as part of the campaign
- Search for high intent product and category terms
- Paid social for discovery and retargeting, judged on contribution not on clicks
- Email and SMS capture, because the second order is where the profit usually sits
The numbers
Contribution, new customers, and the second order.
What we measure
Contribution per order after media cost, new customer share, repeat rate at ninety days, and the cost to acquire a first order against the margin it produces. A campaign that buys repeat customers at a high cost is a different problem from one that buys new customers cheaply and never sees them again.
What we do not claim
We will not promise a return figure. Retail economics move with stock, season and shipping cost, and any agency quoting a fixed return before seeing your margin is guessing. The card gives you the ceiling your numbers support, and then the plan works under it.
Request the card
Get the retail card.
We grade feed, campaigns and measurement together, then work out the acquisition ceiling your margin allows.
- Text or call786-305-6363
- Email[email protected]
- Office7821 SE Mammoth Dr, Hobe Sound, Florida 33455
What happens next
We reply within one working day, ask for the two or three things we need, and book a time to walk you through the card.
No charge, no contract and no change to your accounts to get it.
Request the report card