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Paid media

Paid media that answers to a cost per enquiry.

Google Ads is where most of the money goes and where most of the waste sits. We rebuild the account around the enquiries you actually want, then hold the cost per enquiry steady as the account grows.

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The account

Structure first, then bidding, then scale.

What we run

  • Google Search, including brand, competitor and non brand campaigns kept deliberately separate
  • Local Services Ads and the Google Guarantee, where the category qualifies
  • Performance Max and Shopping for retail and ecommerce
  • YouTube and Display, only where there is a measured role beyond reach
  • Bing Search, which still carries a useful share of older and business buyers

What we fix first

  • Search terms that spent money and could never convert
  • One conversion action counting three times
  • Bid strategies chasing clicks instead of enquiries
  • Landing pages that repeat the ad instead of closing it
  • Budgets spread thin across too many campaigns to learn anything

The process

Six weeks to a steady account, then the work is growth.

How a rebuild runs

Weeks one and two are structural: search terms, negatives, campaign split, conversion tracking and the landing pages the ads point at. Nothing is scaled while the measurement is wrong, because scaling a broken count just buys more of the wrong thing.

Weeks three to six are bidding and creative. We let each campaign gather enough data to judge, then change one thing at a time so the result can be attributed.

After that it is maintenance and growth: new offers, new geo, new keywords, and a monthly note on what moved and why. You see the account whenever you want, because it is yours.

What we need to start

Read only access to the account, read only access to analytics, and a conversation about what a good enquiry is worth to you. If the conversion tracking is not trustworthy, fixing it is the first line of the plan, not an afterthought.

Questions

Paid media, answered.

What does management cost?

A flat monthly fee agreed before work starts, quoted against the fix list. Ad spend stays in your own account.

Do you take a percentage of spend?

No. A percentage rewards spending more rather than spending well.

How fast do changes go live?

Structure in the first two weeks; bidding and budget changes wait for four to six weeks of data.

Can you work with our existing agency?

We can grade the account while they run it. That is one of the most common requests we get.

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Want the paid side graded first?

A read only link to the account is enough. We grade it, show you the wasted spend line by line, and you decide what happens next.

What happens next

We reply within one working day, ask for the two or three things we need, and book a time to walk you through the card.

No charge, no contract and no change to your accounts to get it.

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