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About

A second opinion on advertising, before another invoice.

Advertising Report Card began as an audit service for owners who could not tell whether the agency they paid was doing anything. The card was the product then and it still is.

Our story

Built on the audit nobody wanted to pay for.

How it started

After twelve years inside advertising agencies, the founder left to do the work differently: fewer meetings, more time on the account, and a report that says plainly what is working.

The first engagement was an audit of a Florida public adjuster. The findings were large enough that the business asked us to take on the whole account. That changed the shape of the company. Instead of selling to agencies, we started working directly with the people who pay the bills.

The first name was Ad Auditor. It became Advertising Report Card, because the card is the thing clients kept asking for: one page, five grades, the reason under each.

Where we are

Hobe Sound, Florida, working with clients across the United States. Small enough that the person who grades your account is the person who fixes it.

The R.E.A.C.T. method

  • Research. Read the account, the site and the market before recommending anything.
  • Empower. Explain the finding so you could act on it without us.
  • Activate. Make the change, in your account, with your access.
  • Compete. Compare against what the competitors in your market are actually doing.
  • Track. Prove the result, and say when something did not work.

How we work

The same three promises, whatever the account.

01

We grade before we pitch

The first conversation is about your numbers, not our credentials. If the card says your advertising is fine, we say so.

02

Your accounts stay yours

Read only access is enough to grade. If we go on to run the work, the accounts, the tags and the history stay in your name.

03

One team answers for the number

The person who grades the account is the person who fixes it. No handoff to a junior team after the sales call.

Request the card

Start with the card.

It is free, it takes one working day, and it will tell you plainly whether your advertising needs us at all.

What happens next

We reply within one working day, ask for the two or three things we need, and book a time to walk you through the card.

No charge, no contract and no change to your accounts to get it.

Request the report card