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Moving companies
Marketing for moving companies, measured per booked move.
A moving lead is worth nothing until it books, and the phone is usually answered by someone already on a job. The account, the intake and the follow up have to work together.
The category
Quoted jobs, seasonal peaks, and a phone nobody can answer.
Where the money goes wrong
- Paying for "movers near me" searches in towns you do not serve
- Broad match on "moving company" with no negative list, so half the spend is storage or truck rental
- Forms that ask for a full inventory before anyone has spoken to the customer
- Quotes sent days after the enquiry, when the customer has already booked
- No separation between local moves, long distance and commercial work, which have different economics
What we set up
- Separate campaigns for local, long distance and commercial, each with its own budget and landing page
- Local Services Ads where the category qualifies, so the badge does the trust work
- Call tracking that records which campaign produced the call that booked
- An intake that gets the pickup, drop off, date and size of move in one step
- Automatic follow up for the quotes nobody answered
The numbers
Three costs, tracked by campaign and by town.
Seasonality is the planning problem
Demand runs from spring through early autumn in most US markets, and the last week of the month is busier than the first because leases turn over. Budgets set flat across twelve months either overspend in January or starve in June. We set the budget curve from your own booking history, not from an industry average.
What we measure
Cost per enquiry, cost per quoted job and cost per booked move, by campaign and by town. Those three numbers tell you whether the problem is the ad, the quote or the follow up, and they are the three we report every month.
If your close rate on quoted jobs is strong and the cost per move is still high, the fix is usually upstream in the search terms. If the close rate is weak, more clicks will not help.
Request the card
Get the moving company card.
We grade the account against how moving customers actually search, and quote the waste line by line.
- Text or call786-305-6363
- Email[email protected]
- Office7821 SE Mammoth Dr, Hobe Sound, Florida 33455
What happens next
We reply within one working day, ask for the two or three things we need, and book a time to walk you through the card.
No charge, no contract and no change to your accounts to get it.
Request the report card