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Media and production
Marketing for media companies that sells the work, not the logo.
Production work is bought on the strength of the last thing you made. The advertising job is to get that work in front of the right client at the moment they are planning a project.
The category
A portfolio site is not a marketing plan.
How the work is actually bought
- A marketing lead has a project, a rough budget and a deadline
- They check two or three companies they have heard of, then ask their network
- They want to see comparable work, a clear process and a realistic range
- They rarely fill in a form that asks for a budget before a conversation
What we build for that
- Case pages organised by the kind of project, not by the year it was made
- Video that loads fast and plays without a frame from a third party tracker
- Search coverage for the phrases used when planning: the format, the industry, the city
- LinkedIn and retargeting aimed at the people who plan the spend
- An enquiry path that asks for the project, not the budget
The numbers
Low volume, long cycle, so count pipeline not leads.
What we measure
Cost per project enquiry, the share that reach a call, and the value of work won against the source. For production businesses the cycle is long and the volume is low, so a monthly lead count is a poor signal. We report on enquiries and pipeline value together, and we do not pretend a small sample is a trend.
Where referrals and ads meet
Most media companies get work through referral. Advertising does not replace that; it makes the referral easier to close, because the person who was told your name finds recent, relevant work when they look you up. That is the first thing we fix.
Request the card
Get the media company card.
We grade search, the portfolio pages and the enquiry path, not just the ad account.
- Text or call786-305-6363
- Email[email protected]
- Office7821 SE Mammoth Dr, Hobe Sound, Florida 33455
What happens next
We reply within one working day, ask for the two or three things we need, and book a time to walk you through the card.
No charge, no contract and no change to your accounts to get it.
Request the report card