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Best Banner Ads Dimensions based on Performance 2024 | Google Display Network

Table of Contents


DimensionsTypical PlacementEffective CreativesInsights
300w x 250hEmbedded within text content or at the end of articlesVersatile for both text and image adsLarge supply of ad inventory, enhances visibility and interaction within articles. Sources: [6][11]
728w x 90hAbove main content (“above the fold”) on a webpageIdeal for displaying logos, brand names, and textHigh visibility and click-through rates, especially effective for branding. Sources: [6][7]
336w x 280hAt the end of articles or within contentLarger area makes it noticeable for image-heavy adsBigger size increases likelihood of clicks and engagement, suitable for rich content. Sources: [6][11]
300w x 600hSidebars next to contentLarge format great for brand-focused advertisingHigh engagement and payout rates, ideal for detailed creatives and promotions. Sources: [6][11]
160w x 600hSidebar areas, visible as users scrollSuitable for detailed information and catchy CTAsStays in view during scroll, increasing user engagement and visibility. Source: [7]
320w x 100hOn mobile devices, providing a larger view than standard mobile bannersGood for mobile campaigns with more visual detailPreferred in mobile campaigns for enhanced visibility and detail. Source: [6]
320w x 50hCommon on mobile devices, typically at the bottom of the screenPrimarily used for basic visibility and brand awarenessCommon and cost-effective for mobile, great for wide reach with lower engagement expectations. Source: [7]


Imagine stepping into a world where your ads don’t just sit quietly in the corner, but come alive and grab the attention of potential customers. That’s the power of the Google Display Network (GDN), a powerhouse tool in digital marketing that could be the game-changer your business needs.

Why Google Display Network Ads?

Why settle for less when you can dominate the web? The Google Display Network lets you place your ads on a vast array of sites across the internet, reaching well over 90% of Internet users globally. With GDN, it’s not just about showing ads—it’s about making sure they’re seen by the right people, in the right place, at the right time.

Types of Google Display Network Ads

  • Responsive Display Ads: Seamlessly adjust size, appearance, and format to fit any ad space available. This isn’t just about flexibility; it’s about maximizing every opportunity to catch the user’s eye.
  • Image Ads: Captivate with stunning visuals. These ads aren’t just seen; they’re remembered, making them perfect for campaigns where image is everything.
  • Video Ads: Cut through the noise with video content that engages and entices. This is where storytelling meets marketing, transforming viewers into customers.
  • Rich Media Ads: Engage more deeply with interactive elements. These ads go beyond the traditional, letting users interact with your ad in ways that stick.
  • Text Ads: Sometimes, simplicity wins. These ads blend seamlessly into a website’s content, delivering your message without distraction.

The Effectiveness of Google Display Network Ads

Google Display Network ads thrive on their ability to target and retarget the exact audience you want. Here’s why they work:

  • Broad Reach: Your ads can appear on millions of websites, videos, and apps. This isn’t just about spreading the word; it’s about spreading it wisely.
  • Advanced Targeting: Target by context, placement, and even previous interactions. GDN’s targeting isn’t just advanced; it’s precision-engineered for impact.
  • Flexibility: From snappy text ads to immersive video ads, flexibility means your campaign is tailored not just to your audience, but also to your creative vision.
  • Measurable Impact: Track your ads’ performance with precision. With Google’s analytics, you’re not just running ads; you’re informed every step of the way.

Which Google Display Ad Type is Best?

The answer is that it depends on your campaign goals. For brand awareness, think big with image and rich media ads. For engagement, let video ads do the heavy lifting. Responsive ads offer unmatched versatility, making them a top pick for any campaign.

In conclusion, if you’re looking to elevate your brand and capture the imagination of your audience, Google Display Network ads are your arsenal. They don’t just meet expectations; they shatter them. Ready to see how far your ads can go? Dive into the world of GDN and watch your brand soar.

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Advertising Report Card summarises the results of the campaign’s analysis and audit. Facebook ads, google ads, SEO, CRO, conversion tracking, advertising audits, marketing audits, whitelabel ad management, and in-house ad manager training are some of the methods they employ to do this.
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